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英語美文欣賞:我怎樣白手起家
在學習、工作或生活中,大家一定看過美文吧?隨著時代的發展,讀者對美文的要求也在不斷變化,因此人們對美文的要求也在不斷變化,為了幫助大家更好的了解美文,以下是小編為大家收集的英語美文欣賞:我怎樣白手起家,僅供參考,歡迎大家閱讀。
How a Simple Idea Became a Huge Business
我怎樣白手起家
要是我有個水晶球能窺見未來,我會怎么樣呢?許多人一遇到障礙就打退堂鼓,但我不會這樣。我一旦有了目標,就必然鍥而不舍,全力以赴。我相信人生中充滿機會,但我們往往不懂得把握。
By Howard Schultz
霍華德·舒爾茨
[1]When I was a child growing up in public-housing projects in Canarsie, Brooklyn, I remember lying in bed at night thinking: what if I had a crystal ball and could see the future? But I quickly shut out the thought. I realized I didn 8217;t know what I wanted to do with my life. All I knew was I had to get out of the projects, get out of Brooklyn.
[1]小時候我住在紐約市布魯克林區卡納西的房租低廉的住宅區,有一天夜里躺在床上思量:要是我有個水晶球能窺見未來,我會怎么樣呢?不過我迅即拋開了這個念頭。我知道自己在人生路上仍然漫無目標,只知道必須設法離開這里,離開布魯克林。
[2]I was fortunate to go to college, but I didn 8217;t know what to do next. I had no mentor to help me sort out my options . My main goal was to escape the struggles my working-class parents lived with every day.
[2]后來我有幸上了大學,卻不知道下一步該怎么走,也沒有人替我指點迷津。我的父母都是工人階級,每天都必須操勞,而我當時最大的愿望就是不步他們的后塵。
[3]Eventually I discovered I had a talent for sales, and was hired by a Swedish housewares corporation. By age 28, I was vice president in charge of sales in the United States. I had an excellent salary and a co-op apartment in New York City, and was happily married to a beautiful woman, Sheri. My parents couldn 8217;t believe I had come so far so fast. The life I was leading was beyond their best dreams for me.
[3]我發現自己善于推銷,便進入了一家瑞典人開的家庭用品公司工作。我表現出色,28歲就晉升為主管國內銷售的副總裁,薪金優厚。我買了套住宅,又娶了如花似玉的妻子 8211;雪瑞,生活舒適愉快。連我的父母都不敢相信我會如此飛黃騰達。他們從未夢想過我能過上這樣的生活。
[4]Most people would be satisfied with all this. But I was getting antsy . I wanted to be in charge of my own destiny . It was around this time, in the early 1980s, that I became aware of a strange phenomenon. A little retailer in Seattle was placing large orders for a drip coffee maker: a simple plastic cone set on a thermos . The company, Starbucks Coffee and Tea, had only four small stores, yet it was buying our product in quantities larger than Macy 8217;s was. Why was Seattle so taken with this coffee maker when the rest of the country was using electric coffee makers?
[4]一般人有了如此成就,也許會志得意滿,我卻還想更上一層樓,決意要主宰自己的命運。就在這個時候(80年代初期),一個奇特現象引起了我的注意。西雅圖有家經營零售業的小公司向我們訂購滴濾式咖啡壺。這家公司名叫 8221;明星咖啡連鎖公司 8221;,只有4家小店,向我們買這種產品的數量卻超過百貨業巨擘梅西公司。當時美國各地普通使用電氣咖啡壺。何以此器具在西雅圖那么受歡迎?
[5]I had to find out, so I went to Seattle.
[5]為了查明原委,我前往西雅圖。
[6]Fresh Approach
[6]濃郁香氣撲鼻而來
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