總在買買買？為啥衣柜里的衣服越來越不經穿
We've all experienced the irritation of a much-loved dress or top shrinking in the wash, coming apart at the seams or fraying at the hem.
我們都經歷過痛失一條心愛裙子或上衣的時刻，它們有的洗后縮水，有的沿著縫跡開裂，有的在邊緣處磨損。
Yet in our
throwaway
society, we often accept this lack of
longevity
as one of those things. After all, we can just go to a High Street shop - or online - and buy a new item for the cost of a cinema ticket.
然而，我們現在身處一個“用了就丟”的社會，似乎對這些服裝的短命習以為常了。畢竟，我們只需要去大街上的服裝店或上網就能買到新品，且只用花費一場電影的價錢。
Today, men’s shirts are designed to last just 30 washes, according to trade
association
the International
Fabricare
Institute
. Some brands even use
impermanence
as a selling point - Nike charges £90 for its Mayfly trainers, which were originally designed to fall apart after just 62 miles (100km) of wear.
據國際織物保養學會這一貿易協會的透露，如今設計出的男士襯衫和T恤只成能承受30次洗滌。有些品牌甚至把“非永久”為賣點。例如耐克的蜉蝣（Mayfly）跑鞋售價90英鎊，該款鞋最初被設計成經過62英里（即100千米）的運動量就會報廢。
So what's changed? One obvious explanation is "planned
obsolescence
" - a
sneaky
trick to design garments to wear out, lose shape or fall to pieces easily to force consumers to keep buying
replacements
.
那是什么改變了？一個明顯的解釋就是“計劃性報廢”，即為了迫使顧客一直更換衣物，而將服裝設計成易穿舊、易走形或易破損的一個狡猾招數。
"That means
manufacturers
can get away with producing clothing that isn't well-constructed or finished, meaning its
lifespan
is often just one season - and sometimes just a single wash."
“
這意味著制造商可以大肆制造做工不怎么好的衣服，也就是說那些衣物通常只能穿上一季，有時甚至洗一次就報廢了。”
Stores have new stock arriving every week and items go out of fashion in the
blink
of an eye.
商店也每周就進新貨，而這些商品過時也就是一眨眼的功夫。
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